Codify

Brand Builder

Using social media for your business can have great benefits. It allows you to get your name out there, be more personable, and give potential clients an inside look at your process, among other things.

However, using social media and using social media effectively are two completely different things.

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You treat an account for your freelance business different than you would a personal account, both with what you post and how you word it.

You want to make sure to appear polite and professional but still fun and engaging.

Facebook

You must have a brand page. Yes, this is different than the personal page people wish you a happy birthday on.

A brand marketing page gives you helpful insights like how your posts are performing and what your audience demographic really is. It also lets you do something magical: Schedule your posts!

Let’s take things one step further even. You know you should should be using Facebook as a place to communicate what you’re working on, to show off photos of your latest project, and interact with your audience. But here’s a challenge: Why not also use it as a resource for other makers?

For example, maybe every so often post an interesting article about your industry. Or brag about the work of one of your favorite peers. The possibilities are endless, really. Use Facebook to talk about your brand, but consider also using it to educate about your field.

With so many different social media outlets, it can be hard to know how to use each one in order to grow your startup business.

Twitter

Twitter can be one of the most useful networks for connecting with a new audience, so get excited and let your personality shine!

If you’re brand new to Twitter, here’s what you should do immediately, set up your account and follow a few people who you really admire combined with some popular blogs or websites. By doing this, you’ll get acquainted with how experts are already using the network and why they’re so successful. Hint: It involves engaging with and responding to their audiences.

In terms of what to post, consider it similar to what you’re posting on Facebook. It should be a healthy combination of your own content and posts from other people you find interesting. Twitter is also a more conversational network so don’t be afraid to post the occasional funny thought that pops into your head, but remember: Your brand comes first. Boom, you’re tweeting like a pro.

Instagram

If you’re a maker, you should be showing off what you’re making. Period. Instagram is one of the best, most popular networks you can use but again, there are a few things to consider. For example, does your twitter handle match your Instagram handle? Are you using filters heavily and constantly? Are you using your personal Instagram as a business Instagram?

When it comes to Instagram, use your business account as a way of showcasing your life as a maker, but remember that what you’re making should always remain the focal point. Consider this, if you’re posting selfie after selfie or constant photos of your dog, people might forget that hey you’re also a nature photographer. Everyone loves dog photos, and that might be one of the best secrets to social media success, but don’t forget, our work should be prominent and obvious.

Pinterest

Pinterest is really about more than your secret wedding board or carb-free recipes. Think of using it for two things when it comes to your business: a place to display your work and a place to get inspiration. Use it to link actual posts or projects on your website and therefore sell your work. That’s exciting in and of itself. And while you’re making sales and spreading the reach of your work via repins, Pinterest is a nice way to get inspired by the work of other makers in your field.

Another creative way to use Pinterest is found in appealing to potential clients. For example, say you’re pitching to a bride-to-be some ideas for an engagement session or wedding invitations. Create a board just for her containing examples of your previous work as well as inspiration from other sources. It’s a great way of showing what you’re capable of as well as giving some direction to your vision.

LinkedIn

LinkedIn isn’t the most community-centered network out there and it’s likely not a place you’ll make many sales. However, it is a way of setting yourself apart as a professional. Update your profile with a great headshot, information about your current and previous projects, and if you own a small business consider creating a business listing. LinkedIn is great because it’s another place someone can potentially find information about you and therefore contact you about a potential gig. Present yourself like a pro and get pro level work.

Social media marketing or promoting can seem daunting, but it doesn’t have to be. Create a schedule. Stick to it. Measure your performance. Then adjust as needed. Your audience is out there waiting to like, retweet, double-tap, pin, and message you. Give them the ability to engage wherever they’re at.

Social Maturity In Marketing

- Posted in Marketing by

A growing number of successful businesses with a sophisticated advertising strategy are seeing value in Twitter Ads. However, the important question is whether your business or your brand is socially mature? Only 21% of leaders understand the potential value of social media, while only 36% of organizations do not measure returns on social media investments. Those are low numbers. If your social marketing strategies tie straight into larger multi-channel marketing efforts, you’re on the right scale of social maturity.

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Most marketers today realize that social media is an essential part of their “marketing strategy toolkit” but they go ahead without a clear business objective. This automatically results in unclear social media value and the lost opportunity of a full and complete picture of customers. Social media and the data that is obtained with it must be used in conjunction with other marketing efforts to optimize customer experience and brand awareness. The bottom line is, to have a fully mature social environment, you can’t let your data sit in silos. Especially if you spend significantly on online advertising and use multiple data sources.

To instigate social maturity, first task is to connect all your data points. With Twitter being an open network, there is a massive amount of data you can get about your audience. Not just to inform your Twitter strategy, but social media and overall marketing strategy. Use a DMP, or a Data Management Platform, for data collection and targeting if you’re spending large amounts on advertising. On a related note, ensure that your email database is connected to Twitter. You will then be able to target this segment of audience based on things like their personality.

For instance, target a segment of your audience that is most likely to re-tweet. Or uncover the personality of any audience to see how they’re likely to respond to your advertising using cognitive computing software. If you’re a brand that is looking to sponsor a sports team, look at the affinities and interests your audience has to see which team to best sponsor. Similarly, if you’re a brand looking to advertise in a news publication, you could easily look which publication your Twitter audience have an affinity with to ensure that you maximize your media planning spend. This social intelligence in brand marketing can seriously impact your cross-channel communication, and most definitely in a positive way.

With this kind of advanced analytic and cross channel management in your pocket, customer information will get more enriched, which basically constitute as the first steps in having a socially mature business.